Open the tool, select “Find Competitors,” enter your URL, and click “ Research a market.” With the Market Explorer tool, you can discover your competitors more broadly. But they also include other stores that sell tools, such as Walmart and Target: To see a complete list of competitors, click “ View all competitors.”Īlso, consider competitors for a specific segment of your overall market.įor example, Home Depot’s organic search competitors include other hardware stores like Lowe’s. This shows websites that compete with Home Depot for the same keywords. Now, navigate to the “Main Organic Competitors” section of the report. You can also use Semrush’s Organic Research tool to identify your SEO competition.įor example, let’s look at Home Depot’s competitors. Start by Googling your target keywords and review the websites listed at the top of the results page.

Your SEO competitors are websites that rank highly for your target keywords in organic results in search engines (like Google). Let’s walk through the process of performing an SEO competitor analysis.

Insights you gain from an SEO competitor analysis can help you improve your site’s rankings and drive search traffic. Plus, it can reveal new keywords, content ideas, and link building opportunities you may not have considered. So you know how difficult it will be to outperform your competitors. Why Is SEO Competitor Analysis Important?Ī competitive analysis allows you to review the search landscape for important keywords.

Understand the overall competitive landscape of your niche.

Benchmark your current SEO performance against your competitors.

Discover your competitors’ weaknesses and capitalize on them.

Discover your competitors’ winning strategies and replicate them.

SEO competitor analysis is the process of researching your competitors to gather insights about their search engine optimization strategies, strengths, and weaknesses.Īnd using this information to improve your own SEO.

Seo competition