Last month, Manchester United unveiled international IT services firm DXC Technology as their new sleeve sponsor in a multi-year deal.īlockchain engagement company Tezos is the team’s training kit partner, while German sportswear giant Adidas is their kit supplier.Ĭonrad Wiacek, head of sport analysis at GlobalData, commented: 'Sport sponsorship has long been seen to be a significant value driver for brands looking to engage a passionate and dedicated audience but this announcement from TeamViewer suggests that premium sponsorship may be losing its allure.

It is understood that several shareholders were against the lucrative sponsorship agreement and the impact it would have on its finances. The company’s chief executive Oliver Steil explained: 'The current macro-economic environment has made decision-makers more cautious, and has postponed investments.' TeamViewer's share price has dropped more than 70% since the company’s partnership with the Premier League side was announced in March 2021. Nevertheless, the company has decided to re-evaluate its long-term marketing strategy.'

In a statement, TeamViewer said: 'The partnership (with Manchester United) has clearly boosted the international recognition of the brand over the past year.

Teamviewer manchester united sponsor